Even before a consumer tastes a food product, the propensity to buy is enhanced by colour of the product. An attractive colour is associated with quality and freshness. Consumers select food products based on an...

Presently, mankind is facing the biggest challenge of the growing global population. According to one WHO report, the world population was 7.6 billion in 2017 and will reach 8.6 billion in 2030, which will be 9.8...

Milk is everyone’s favourite. It is the only food for infants. It is highly nutritious and is needed by children for their growth both physical and mental. It is recommended for young and old and also the patients who...

Although Indians do have a large proportion of people who eat meat and fish, the overall diet of Indians is vegetarian including non-veg consumers. Thus cereals, pulses, fruits and vegetables become a very important...